Gallery 263 is pleased to announce the launch of a new brand identity and website. This fresh take on the gallery’s visual expression and redesigned website coincides with the celebration of Gallery 263’s 15th year. As the only art space in Cambridgeport and one of a handful of nonprofit art spaces in Greater Boston, the organization has served an important role in the local arts community and beyond for more than a decade.
The new website features a clean design, streamlined navigation, and an emphasis on imagery. A revitalized brand palette with a broad spectrum of colors enlivens and reflects the versatile nature of the organization. The logo exists in multiple shapes and colors to mimic the gallery’s multifunctional space and character. Along with these changes, the gallery converted its domain to a .org address to further highlight its 501(c)(3) nonprofit status.
Gallery 263 is extremely thankful for all of the pro-bono work completed to make this project come to fruition. We are grateful for the generosity of Ben Wallace, former Gallery 263 board president, current Gallery 263 board secretary, and associate creative director at the Harvard T.H. Chan School of Public Health, for leading the project, creating the brand identity, and delivering the website.
Wallace shares:
“During the time I’ve served on the board of Gallery 263, I’ve seen the organization mature and take its place among the most respected arts organizations in the region. From its spirited beginnings in the aughts to today, it has been the gallery’s commitment to building a community around the practice and appreciation of art, and the compounding efforts of that community, that have allowed the gallery to thrive all these years. More than providing a refreshed contemporary look, this rebrand recognizes the gallery’s growth and gives a visual voice to its ethos: A space where anyone is welcome from any perspective to share, create, and feel the wonder of art. ”
We are also in gratitude to Izzy Walter, graphic designer at the Museum of Fine Arts, Boston and friend of the gallery, who designed the new logo.
Walter shares:
“It has been an honor reimagining Gallery 263 with such a creative community of artists. We took into account the vibrance and fluidity of the art space to create a truly multifunctional logo and visual identity system, which will give the gallery room to grow to its full potential in years to come, while staying true to its unique perspective and expressive flare.”
A Birthday Bash party is planned for Saturday, June 10, to celebrate the gallery’s 15th-year milestone. The event is free and open to all in the spirit of the gallery’s mission and in appreciation of its community.
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Contemporary art: Gallery 263 refreshes its brand identity by Marc Levy for Cambridge Day