Artist Development Series: Instagram for Artists

Whether you’re new to Instagram or you want to update your skills, this class will teach you content strategies that produce long-term results–building visibility for you and your artwork, expanding networks, and creating relationships that will help you achieve your goals.

Using examples from a wide range of artists, Robin will share essential tools for conveying your identity and your art practice. She’ll provide tips for crafting profiles, chronicling your process, and explaining the larger meaning of your work. She’ll show you best practices for Reels, Stories, hashtags, and she’ll explain what artists really need to know about that mysterious algorithm.

After her presentation, she’ll review the Instagram of all participants and offer action steps.

About Robin
Respected journalist, influential Instagrammer, and the former longtime editor of ARTnews, Robin Cembalest trains art professionals how to communicate effectively about themselves, their work, and their projects. She teaches writing, social media, public speaking, and other essential skills to clients across the art industry. A faculty member of the School of Visual Arts, a longtime instructor in the Bronx Museum’s AIM program, and a coach at Creative Capital, Robin has built a specialty in career development for artists, leading workshops at schools, residencies, and cultural organizations. Widely published in the art and mainstream press, she is best known today as @rcembalest, handle of her popular Instagram.